picture source: CD Projekt Red
Now that I got the chance to play
Witcher 3 on my cousins Playstation, I think it's time to talk about
the whole controversy surrounding this game and the implications
created by the whole thing.
Nowadays it's pretty common for Games
to be presented as vertical slices first. This means that a specific
part of the game is shown to the public. A part that is specially
designed to be as exciting and jaw dropping as possible. Often this
specific slice isn't even in the finale game, but that doesn't
matter. It's only created to build up Hype and get Pre-Orders. This,
however, also leads to some pretty unreal expectations, which can
never be fulfilled. Watch Dogs suffered from this fate. It looked
good when it released, but nowhere near the level of the 2012
presentation. Also it failed to deliver on the hacking aspect that
was heavily advertised. And for that no one but the developers and
publishers are to blame. If you build unrealistic expectations, then
don't blame the customer for calling you out on your bullshit if you
fail to deliver.
But now back to the Witcher 3. It is a
great looking game, no matter what some may say. It's a lot of fun.
But it's also far from what was promised.
Here is a good comparison by Digital
Foundry:
Now like I said, the game still looks
stunning. One of the Best that is currently available on gaming
platforms, and any rational person would agree. But fans often don't
act rational. And I don't blame them in this case.
As a publisher you can't just
continuously lie and then expect your customers to forgive you. And
no matter why this happened, I'd blame the developer. Either the
showed something that never existed to sell the game, or they
overestimated the power of the hardware they're working on. That in
itself is nothing bad of course, but the handling of this is. Coming
out and telling your customers the truth is always favorable. Or at
least it should be. It would stop the Shitstorm before it could
develop.
Sadly this won't happen for a while. In
todays AAA market graphic is pretty much the only thing to stick out.
To be honest it's generally the case. Flashy graphics or an unusual
artstyle are a sure way to garner a first interest in the game.
Gameplay, as important as it is, comes second, because it can't be
presented very well without actual hands on time.
And so the industry is in a pinch. They
maneuvered themselves into a position, where they can't create the
attention they need with simple demos or trailers. They need this
vertical slices to create the Hype needed to sustain their business.
But by doing this they slowly erode the thrust of the customer in
this industry.
After all it was the industry that made
graphics and resolution matter. And now it comes back to bite them
in the tail.
In the end graphics don't matter, but
honesty does. Nobody likes to be ripped of and by creating this
unachievable image in our minds, the developers not necessarily do
that, but they make us feel like it's the case. Honestly the Witcher
is worth 60 bucks. It looks great and plays great. But all the
trailers and ''demos'' showed a product, which, in that form, didn't
exist. And we only found this out on release day. Of course the
customer would feel ripped of, no matter how good the game still was.
It's like ordering a hamburger and in the end you get served a
slightly smaller burger than advertised. It may still taste great. It
may even still allay your hunger. But you'll feel cheated no matter
what. And rightfully so.
In the End companies should stop just
showing us visions of what they want to do, or vertical slices, but
instead show what they actually can do. Maybe stop announcing games
2-3 years before their release. Just be honest with your customers
and I'm sure they will repay you.
Instead of creating a flash Hype with
vertical slices and CGI Trailers, that can never be sustained, do the
opposite. Create a slowly building hype, where people know exactly
what to expect. Show them actual gameplay from the actual game. Over
the course of its development time the game will (hopefully) grow
better. The graphics will evolve and so will the expectations of the
customer. But they will never outgrow, what actually exists. And if
you have to cut back on some things, then be honest about it. This
way you won't create a rift between you and your community.
If this continuous we may reach a time,
where no one will Pre-Order something any more and buy games on Day
One, because they can't be sure that the game advertised is the
product they'll actually receive. And with industry being so reliant
on Pre-Orders and firs week sales... What then?
And as always
thanks for reading