Yesterday Nintendo held one of their
investor briefings. Apart from new numbers of sold Wii-Us and 3DS, we
also got some very interesting news for the future of the company.
But first let us start with some information on sales.
In the first half of this fiscal year
(01. April 2015 – 30. September 2015) Nintendo made 86.18 Million
Euros (95.22 Million Dollars) in profits.
They also sold 1.19 Million Wii-U
consoles (a slight increase over last year with 1.12 Million),
bringing the console up to 10.73 Million sold world wide.
The 3DS family sold 2.28 Million
consoles in the same time frame, bringing them to a total of 54.34
Million Units sold.
Nintendo also announced that so far
21.1 Million Amiibo have been shipped to retailers. This, together
with 8.6 Million Amiibo cards shipped, establishes the figurines as a
strong source of income in Nintendos portfolio.
But we're not here to just talk about
numbers, because they also announced two important bits of
information.
MyNintendo:
Now we finally know what the successor
to Club Nintendo is like. The new system will be simply called My
Nintendo. With this the company finally fully arrives in the modern
era. My Nintendo will work with the new Nintendo Account system,
which makes it easier than ever to connect with the world of
Nintendo. This account can be connected to your Nintendo ID,
Facebook, Twitter, etc. The goal is to make it simple and easy. The
Nintendo account will then allow you to make global friend lists, buy
games, take a look at your purchase history and save your progress
and scores to the cloud. It can be accessed from your tablet, PC,
phone and of course your Nintendo consoles.
MyNintendo will work similar to the old
club Nintendo. You still earn points for games you bought, but also
for playing them. With these points you then can buy various things,
ranging from digital content like 3DS Themes or costumes to actual
physical goodies. Just like in the old Club Nintendo.
For now that is all the news we got on
MyNintendo, but it sounds very promising. The Nintendo account was
long overdue. Transferring savegames into the cloud is a standard
practice for PS and X-Box users already. As is a account bound
purchase history. No more hardware bound digital purchases. They
didn't announce any kind of cross buy feature, but I wouldn't be
surprised if they did so in the future. All in all the Nintendo
account is a long overdue step into the right direction.
When the club Nintendo shut down,
everyone was wondering what would come next. MyNintendo feels like a
evolution of the old concept. It provides the charm of the old Club
Nintendo, with the ability to still buy physical collectibles, but
moves it fully to the digital age. I'm very intrigued about the
possibility to earn points by playing games. Maybe this ties into
some sort of achievment system. Looking at the X-Box and PlayStation
we can see that a Trophy System or GamerScore provides a strong
motivation to play, and by that extension, buy games. Some people buy
games only to increase their GamerScore. And whether you find this
sad or it doesn't concern you, as a company Nintendo should take a
good look at this customers. Providing an actual use for the
accumulated points most certainly will increase the appeal, and in
turn lead to more people buying games. You shouldn't underestimate
the greed of the common man, when there is a possibility to save
money.
Being able to buy DLC with these points
is a win-win situation for everyone. People, who wouldn't take a look
at it otherwise, get the chance to play the DLC, while others, who
don't have the patience, can still simply buy it. Meanwhile Nintendo
increases the people, who own the DLC, binding them to their game and
system longer.
Now all they have to do is not fall
into the trap of locking more and more content behind an arbitrary
''Point Wall''.
Miitomo:
The news about MyNintendo weren't the
only ones we got. Nintendo President Tatsumi Kimishima also announced
their first smart phone game. Miitomo will launch in March 2016 and
is more of an application than a game. It allows your Mii to connect
with other Miis. The goal of Miitomo is to connect people and help
shy persons come out of their shell a little. You'll send your Mii
out to meet other Miis and talk about various topics, and maybe you
meet some person this way.
Now many where disappointed with this
announcement. They expected something Mario or Zelda like, but if you
think about it, Miitomo makes perfect sense. Nintendo always said
that their Smartphone games will not compete with their traditional
consoles. Secondly they still work on their Quality of life project.
And thirdly... Japan.
Miitomo is a very Japanese app. This
country is dealing with the problem of more and more people becoming
shut in. Especially young males. They just remove themselves from
society. Miitomos Goal is to help these people connect and hopefully
take part in the real world again. I wouldn't be surprised if Miitomo
will integrate itself into the Quality of Life Project in the future.
We also got the news that Miitomo is
free to play and will contain Micro Transactions, but it will be the
only Nintendo Smartphone game using this business model. The other
four games that will be available till March 2017 will be sold in a
classic sense.
For me Miitomo doesn't sound appealing,
but I'm also completely uninterested in any kind of Smartphone game.
In the end this was one of the more
interesting Investor Meetings. We got a glimpse into Nintendos future
plans, and for everyone waiting for more Game centric News, we still
got a new Nintendo Direct planned for this year. So you can look
forward to that.
What were your thoughts about the
Meeting? Are you looking forward to MyNintendo? Does Miitomo catch
your interest? Let me know.
And as always
thanks for reading
Source for all pictures: Nintendo
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